The Top 10 Things You DON’T Know About Liberty

By Rebekah | Posted in 2016 on Monday, October 20th, 2014 at 11:53 AM

1. Three of our four locations used to be restaurants! Our lot at 209 W. Little York and our lot at 6111 Airline were both Sonics. Our newest lot at 1725 Wirt Road used to be a Mr. Gatti’s Pizza. When we bought the property, the building still had the giant walk-in freezer! Who would’ve guessed that restaurants make good car lots? Thankfully Mr. B. has an eye for design!

2. A third of our employees have been with us for over 10 years. Some have either passed or are approaching the 20 year mark. Many of our employees started out here right out of high school and were even classmates at Sam Houston High School. Believe me, we’ve had fun looking through those year books. It’s been awesome for Liberty to have this kind of stability. Each generation just trains up the younger one!  It’s like one big family, no matter what our last names are.

3. Speaking of family . . . Liberty loves babies! Hardly a year goes by without a new baby being born into our Liberty family. Many of these babies have spent more time at the car lot than at a daycare or preschool! My twins started coming to work with me at 5 months old and still think that the car lot is one of the best places in the world. They love lot #1 the best, because Grandpa is there of course!

4. Family, Family, and More Family! There are a lot of Bakers in this company to be sure: my dad, my mom, my two brothers, and me. However, we have three more sibling sets in our business! We have Jessica and Esthela, who are sisters. Then there’s Laura and Olivia, also sisters. Our newest set is actually sister-in-law, Cinthya and Rossi. You’d think working with your brothers and sisters would be tough, but we all manage to get along somehow!

5. We have a “vintage,” pink boombox that has been playing nonstop for at least 20 years. Seriously, no one has turned it off in decades. We just lower the volume when we close up at night. I personally bought this beautiful boombox in 1986 from Sam’s. I saved up my allowance to make this glorious purchase, even though my brothers tried to persuade me to buy baseball cards. It turned out to be a great buy, since it’s still working almost 30 years later! One former employee tried to steal it, but the boombox is still here and she’s not.The Boombox

6. Liberty Autos has the best security system ever. We’re guarded by two formidable cacti.  Yes, i’m talking about the plant. Decades ago, my dad brought back a small clipping that he cut from  a cactus on the side of the road in South Texas. Now it’s massive and has a baby. It blooms and bears fruit. Folks from the neighborhood come by and take the young leaves to make nopales. It’s definitely a deterrent for any who imagine climbing the fence.

7. Those of us who’ve been around Liberty since the early 90s are all formidable Tetris champions. In those days, we had one computer, and that computer had one game. You guessed it, Tetris!  My dad claims to be the all time best player, but it’s not exactly fair since he had way more time to play it. Also, he’d kick us off the computer whenever we were getting too close to his high score, alleging he had actual work to do!

tetirs

8. We are dyed in the wool supporters of Houston sports teams. Whether it’s the  Dynamo, Rockets, Texans, or Astros, we cheer exclusively and fanatically for our teams! We watch the games in the office at the same time we’re selling you a car. It just wouldn’t be a normal day at Liberty if we didn’t spend at least half of it discussing the most recent game, the players, the coaches, and how much we loathe the Cowboys!

astros

9.  Liberty lives by its very own set of traditions. I guess that’s natural if you’ve been around as long as we have. We must always watch the trail riders go down Little York at the kick off of every Rodeo season. We must have tamales on Christmas Eve. We must hold foot races down Domino Lane any time a challenger arises that claims he or she can run faster than my dad. We must have pie from My Dee Dee’s Pie Shoppe at least once a week.

10. The last thing you may not have known about Liberty is that we are celebrating our 35th anniversary this year! We’ve come a long way since 1981 and are thrilled to look back on the tens of thousands of cars we’ve sold and customers we’ve met. There will be lots of special Liberty events throughout the year, so keep an eye on our Facebook page and website. www.libertyautohouston.com.

 

What does Liberty mean to you?

By Rebekah | Posted in 2014 on Friday, September 5th, 2014 at 11:20 AM

I’m a car lot kid. Actually, I’d like to claim that I’m the first of the Liberty car lot kids. I do have older brothers, but they were already in school when Liberty opened. I came to work with my mom in the morning and stayed with her in the office until she had to get my brothers after school. There have been many, many car lot kids over the years. Jessica and Esthela brought their baby boys to work with them, and now those boys are in Middle School. I brought my twin girls to work with me, and now they’ve started preschool.

Still, I maintain that I’m the original car lot kid. I was one year old when Liberty opened at 810 Little York in an old Fina gas station. I remember flashes, just snatches of memory from those early days. I remember eating sugar cubes when no one was looking. I remember pushing two office chairs together to make a cot when I was ready for a nap. I remember riding with my dad to exotic places like Cleveland and Huntsville, so we could buy cars at good prices to stock our inventory. I remember sitting beside my dad in musty offices and watching him negotiate the best prices for the rough, old cars they were trying to sell him. I remember stopping my dad from buying a car, because it had a rust hole in the side as big as a man’s fist that just happened to be eye level with my 4 year old eyes. I remember watching my dad and Luciano, our mechanic, re-tarring the roof of our office after Hurricane Alicia ripped it off. It’s one of my earliest, clearest memories, those two men, a drum of steaming hot tar, the sun beating down on them.

I always understood how the food got put on the table, how the clothes got on our backs, because I saw my father mopping blazing tar across our roof when I was just three years old. I understood that this was all about more than cars or money. Liberty means so much more than that. To me, it means that no job is too hard or too dirty if it’s my job to do. For the Liberty family, it’s something created from nothing, nurtured by hard work, sacrifice, and faith. It means putting good people in good cars; a mother putting her new baby’s car seat in her Ford Edge, a man hoisting his tool box into the bed of his Dodge Ram, a graduate driving his Chevy Malibu to his first job, a smiling couple driving their Jeep Cherokee to the beach, a woman putting down her hard-earned money and then driving home in her sparkling Chrysler 300.  Liberty, that’s what it means; protection, self-reliance, independence, freedom, success. Liberty means something different to everyone. I’d love to hear what it means to you: the freedom to pile your friends in the car and go on a road trip, the ability to take your grandma to a doctor’s appointment, the power to open the door to your perfectly detailed car for your girlfriend, hand her a rose, and take her on a nice date. Tell me, what does Liberty mean to you?liberty logo 2013

The Liberty Name

By Rebekah | Posted in 2014 on Wednesday, April 30th, 2014 at 1:29 PM

I love cars. Avery tells me this every day. My two year old daughters love cars. They insist on looking at pictures of them online, especially red ones. When Lily sees the Liberty star, she says “Pa.” She loves to wear her shirt with the Liberty star on the front and her name on the back. Not a day goes by without them asking me to take them to the car lot. When I tucked my girls in last night, they each brought a toy car to bed with them. My little darlings are car dealers before they can even tie their shoes. It’s in their DNA. I love being a part of a family business.

When people see our Liberty star logo and hear the name of our business, they guess that the name Liberty was chosen to hearken to a patriotic spirit. That assumption is not completely accurate. My dad, Jerry Baker, opened Liberty Autos in 1981, when my big brothers were just 4 and 6. Night after night, they would beg my dad to read a picture book to them about Paul Revere. They loved this book so much because my dad would read the final line of the story with such excitement, “Paul Revere was riding, riding, riding to LIBERTY!!” When it came time to choose a name for his new business, my dad asked my brothers what it should be. They’d shout LIBERTY! The name turned out to be a good fit, because my dad always felt a strong connection to the Bible verse Galatians 5:1:

“Stand fast therefore in the liberty by which Christ has made us free, and do not be entangled again with a yoke of bondage.”

As Christians, we believe that Christ has made us free from our past, free from our failures, free from the wrong turns we’ve made along the way. Because of Jesus, we wake up to a new day every day. Through God’s love, we get up and give it our best!

I love that our business is named liberty. It means something different to everyone. To some, it means the freedom to choose your future. To others, it means leaving the past behind and starting fresh. And to others still, it means the chance to walk through life on even footing with everybody else in the world. Come to us for your next car and find the Liberty you’ve been searching for.

liberty logo 2013

Our Commercial with El Vaquero

By Rebekah | Posted in 2014 on Monday, February 3rd, 2014 at 8:53 AM

Liberty has done very little advertising over the years. It’s truly amazing what word of mouth and repeat customers have done for us. Our customers like our cars and the way we treat them. We’re so grateful that they share their Liberty experience with their families and friends and keep coming back year after year. A few months ago, we decided to make a T.V. commercial to get the word out about our four locations. We chose to work with Estrella TV, or channel 61 in Houston. They would direct the commercial and even provide the talent! We just had to stand in a group and say one sentence on cue. Los Esperamos aqui en Liberty! Or We’re waiting for you at Liberty! What we learned that day is that making commercials is hard. It took us at least 2 dozen attempts to get our one line right. The professional who did all the rest of the talking did an amazing job. I watched him before filming and wondered to myself what was this guy going to do! He was quiet and kept to himself, but when the camera came on, El Vaquero went to work! I guess that’s why he’s a professional T.V. personality, and we are not. I think we’ll stick to the car business and leave the commercials to the stars.

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Liberty loves the Arts

By Rebekah | Posted in The Past on Saturday, July 27th, 2013 at 8:00 PM

At Liberty, once in a while we take some time out from selling cars to enjoy the arts. A favorite around the car lot is the woodwind quintet Wind Sync. They’re a group of five musicians who bring classical music to life with exciting, modern performances for all ages. Based in Houston, they perform at many local schools and are involved in the Play Different Project, an anti-bullying program that reaches out to elementary schools. Wind Sync also travels throughout the country and internationally, performing at a variety of venues and competing in very prestigious competitions. We were fortunate enough to have them play for us at the Liberty Autos Christmas part last December. My twin girls loved hearing their cd even as newborns!

Liberty Autos is thrilled to support Wind Sync and have a small part to play in the local arts scene. The quintet invited my dad to attend the Grand Teton Music Festival in Jackson Hole, Wyoming.  Mr. B, as we call him at Liberty, works six days a week and never takes a vacation; so when he said he was going to the music festival, we were all so happy for him. When he said he was going white water rafting on the Snake River, our jaws hit the floor! Thankfully, he texted me afterward to let me know he survived. It’s wonderful to see him enjoying himself in such an amazing setting and taking in the beautiful music of Wind Sync.

For more information about Wind Sync, visit www.windsync.org

Rafting with Wind Sync

 

Back to the Future

By Rebekah | Posted in The Past on Friday, July 19th, 2013 at 9:36 AM

Liberty Autos opened in 1981 when I was 1 year old. With both of my parents striving to make the business work, I basically grew up at the car lot. I would push two office chairs together to lie down and take a nap on them. I helped the porters paint the prices on the windshields. I pretended to read my story books to the salesmen, even though I was too little to actually read. When I was older, I helped my mom do payroll by writing entries in a huge ledger book.

When we first started using computers in the early 90s, I was impressed with how high tech we were! When we started taking credit cards, I thought we were pretty cutting edge! This week, we started taking credit applications through our website www.libertyautohouston.com. Now I’m all grown up and love to bring my own daughters to the car lot. I can only imagine the advances that will be made in their lifetime.

When I was little, my dad told me that he believes in providing a good car for a good man. While Liberty will continue to seek out the best way to accommodate our customers through the latest advances in technology, it will always boil down to the same principle. We’re all about putting good people behind the wheel of good cars.

The Legends

By Rebekah | Posted in The Past on Friday, July 19th, 2013 at 7:45 AM

T.H. is on the left, and Elmo is on the right.

I am the descendant of legends.  Yes, I know that is a bold statement, but nonetheless a true one.  I’m the 3rd generation of used car dealers.  My dad’s a car dealer; his dad’s a car dealer; his uncle, my grandfather’s brother, is a car dealer.  Yet, go back one more generation, and my great-grandfather was a Baptist preacher.  To go from clergy to car dealers, now that must be the work of legends.

My grandfather is Elmo Baker, and his older brother is T. H. Baker, the sons of a preacher.  As preacher’s kids are wont to do, they gravitated toward the wild side.  They both loved ladies and making money.

Elmo is the type of man who wears a diamond-encrusted watch in the shape of Texas. He runs a veritable financial empire from a trailer office. He’s one of the nicest men you’ll ever meet, but he’ll never remember your name. He’s generous, but he doesn’t know when your birthday is. He’s a business genius, but he never stepped foot in any kind of institute of higher education.

For many years, Elmo lived in an undisclosed location, so that if anyone wanted to visit him, it had to be at his car lot.  A little more than five years ago, his residence became public knowledge, because his health isn’t what it used to be. A few years ago, he had a heart attack, not his first or last.  As the paramedics were loading him into the ambulance, he insisted that they let him call his broker about a stock he wanted to sell.  Lying in his hospital bed, he told my little brother to take a look at the big ring his girlfriend Betty was wearing, and then said, “Most people look at an old man with a young girlfriend and think he might be rich.  I want them to KNOW I’m rich.”  Elmo and my grandma Mom Joy divorced over 40 years ago, yet she is still hopelessly in love with him.  That’s the kind of charm Elmo possesses. 

T. H., short for Thomas Houston, similar in stature and character to his younger brother, ran away from home as a young teenager. He made it to San Antonio, where he got a job as a dishwasher at Kelly Air Force Base.  As a wily 16 year old, he married a beautiful 21 year old woman named Dorothy.   She was not aware of his age, since T. H. was not forthcoming with that information.  That marriage lasted long enough for them to have like 2 or 3 kids.  T. H. has a total of 11 children from 4 different women, most of them his wives and then some of those kids are adopted.  It gets confusing.  Anyway, he was a man with great ambition, and dishwashing wasn’t going to cut it.

He took a job selling pick-ups at Don Benson Chevrolet.  Clearly he was a man of great charm and charisma.  How many 16 year old boys could get a 21 year old woman to marry him, after all?  His “people skills” only improved with age, not to mention he was a relentlessly hard worker.  Year after year, T. H. sold the most Chevrolet pick-up trucks of all the Chevrolet dealerships in the entire nation.  After earning this reward multiple years in a row, in his opinion, he deserved a raise.

T. H. went into Don Benson’s office and told him that since he’d worked so hard and been recognized for selling the most Chevy trucks in the nation, he should get a pay increase.  Don Benson was not of the same mind, telling T. H. that he hadn’t sold anything!  Don Benson, the owner, had sold all of those trucks, and T. H. wasn’t getting any kind of a raise.  T. H. told his boss that if he didn’t get that raise, he would put in a used car lot right across the street from Don Benson Chevrolet.  Don Benson told him to go right ahead.

Elmo had recently returned to Texas after being in the Army for the Korean War.  Fortunately, Elmo had won some amount of money playing poker in Japan.  T. H. called up his little brother and told him to get down to San Antonio.  They were opening a used car lot.

The brothers opened that first lot and haven’t stopped since.  T. H. got into horse racing and bought a ranch.  He owns 500 of the most beautiful acres in Texas, yet he lives in a trailer parked in the middle of it.  Aside from the car business, he made a killing racing quarter horses all over Texas, Louisiana, New Mexico, and Mexico.  For years and years, he’d have a great big Easter party on his ranch.  There’d be an Easter egg hunt for the kids in the grassy field in the center of the practice racetrack.  There was also an egg hunt for the adults.  T. H. would get up very early Easter Sunday morning and hide plastic eggs over several acres of the ranch.  He’d hide them in the Spanish moss hanging from trees, in snake holes, hollow logs, just about anywhere.  This hunt was serious, the kind of serious that starts family feuds.   What made the Easter egg hunt so cutthroat was that T. H. put money in the eggs.  Well, he did at first, but then not all the eggs would get found, and there’d be hundreds of dollars lost in a pasture.  He refined his technique after a few years and would write a dollar value on a scrap of paper and put that in the egg.  There was one $50 egg, but there were many $20, $10, and $5 eggs.  Dozens of adults would be running wild for hours looking for those eggs, which would result in bitter disputes and malicious quarrels.  The egg hunt was also dangerous because there were snakes, stinging insects, and poisonous plants out there.  Nonetheless, it was T.H.’s favorite yearly event.  He also struck oil on his ranch.  See, I told you he’s a legend.

After T.H.’s lot was up and running in San Antonio, Elmo returned to Houston and opened his own dealership.  Elmo’s kept the car business going all these decades, with multiple stints in apartment building, house building, and neighborhood development.  His favorite topic of conversation these days is the Stock Market.  He keeps his portfolio jotted down on a piece of paper, which is folded and tucked into his shirt pocket so that at any moment he can examine and discuss it.  Even after having a couple of heart attacks and being over 80 years old, he still goes to the lot on a daily basis. After all, a legend would never retire.

The Rules

By Rebekah | Posted in The Past on Friday, July 19th, 2013 at 7:13 AM

This is the most intimidating picture of Gigi I could find. Fear her!

All offices have policies, expectations, standards, etc.  At Liberty Autos, we have The Rules.  Visitors often notice that we have a sheet of paper taped to the wall that outlines The Rules of conduct while on the job.  For all employees, The Rules are as follows:

  1. No drinking
  2. No drugs
  3. No friends
  4. No pets
  5. No guns

The Rules are posted in the office; however, they were developed as a result of a few incidents that occurred on our clean-up lot.  The clean-up lot is where all cars go when they first arrive at Liberty.  The porters clean them, and the mechanics make any necessary repairs.   Once the cars are ready, the porters drive them to the retail lot to be sold.  The clean-up lot is not adjacent to the retail lot and office, but is located further down Domino Lane towards the dead-end.  The porters and mechanics exploit their seclusion from time to time; hence the advent of The Rules.

The first four rules were created after one unfortuitous Saturday.  After realizing that no cars were being brought over to the retail lot by the mid-afternoon, my dad decided to walk back to the clean-up lot to see what the guys were doing and surely give them a good chewing out.  He expected to find them lolling about or pretending to work.  What he found was much more activity than anticipated.  The guys were having a full blown party.  They were dressed in their starched jeans, crisp shirts, and shiny boots.  They were grilling fajitas, drinking beer, and hosting a large group of their friends.  What the occassion was, we will never know.  My dad pointed at them and said, “You’re all fired.”  There is often a communication break down between the outside workers and my dad since they don’t speak the same language; however, this time they got what he said.  So obviously, the rules of no drinking, no drugs, and no friends were created.  I don’t know that they were doing drugs, but Dad threw it in there for good measure.  Now the no pets rule was also made at that time, because the porters had collected a menagerie of animals on the clean-up lot.  There were chickens, cats, and dogs, including some Pomeranians.  I don’t know what little, fluffy Pomeranians were doing on the clean-up lot, but a lot of things that happen there don’t make sense.  Up until that dark day, Dad had tolerated the animals.   After that unkindest cut, he took away their animal privileges.  Two of the workers, Rolando and Angel, got their jobs back the next week.  Rolando still works here, but Angel is the cause of the final rule of no guns.

Angel had managed to get a bullet lodged in the chamber of his gun.  Without permission, he decided to bring the gun to the clean-up lot to work on dislodging the bullet.  He secured the gun in a vice grip so he could work on it with both hands.  By some chain of reasoning I will never understand, he had the index finger of his right hand over the business end of the gun.  Rather than dislodging the bullet, the gun discharged and shot half of Angel’s finger off.  For the rest of the time he was employed at Liberty Autos, he was called Nueve y media, or Nine and a half.  It was not the kindest nickname, but I suppose you have to take some ridicule for shooting off the last digit of your own finger.

For a while The Rules disappeared.  I think we painted the office, and the sign was thrown away.   Unfortunately, I was the cause of the re-instatement.  The Rules were posted again after I started bringing my dog Gigi to work.  Gigi is an 8 lb Brussels Griffon who is about as intimidating as a teddy bear.  She is very high strung and neurotic, and I think the work environment was a bit too much for her.  She clearly defined who was acceptable in the office or not.  There was no problem with any of the regular office workers.  She loved them and would greet them every morning.  She also loved my dad and would try to sit on his lap all day.  She also found no problem with customers, since they stay on the other side of the pay counter and do not enter into the inner sanctum of the office.  However, if a porter dared enter into her domain, he did so at his own risk.  Her first victim was Julio.  Several of us were standing around talking, including my dad and myself, and Gigi was standing in our midst as if part of the conversation.  Julio walked around the back of the group, behind Dad, and Gigi darted out and bit Julio on the ankle.  I truly believe that in her mind she was protecting us from Julio.  She didn’t break the skin, but it was quite a shock for us all.  Gigi had never shown any sign of aggression, and she was eight years old.  Gigi also hated Rolando, but he usually wears rubber boots so he’s protected from Gigi’s snaggly, little teeth.  Julio was not injured in anyway, but he did not enter the office ever again when Gigi was there.

The same thing happened to our former I.T. guy Doug.  Everyone hated him, and I think Gigi sensed it.  She saw him as a threat, and he could not pass between her and me.  I was proud of her attempts to protect me.  There was definitely something unwholesome about that man.  One day he meandered through the office and passed too close to me.  Gigi got him on the ankle.  Again, he was not injured, but I think it hurt his feelings that we all thought it was funny.   He never worked for us again after that.

Gigi’s third strike came when my cousin Jimmy began working at Liberty.  She just could not accept him.  The same thing happened to him as to the others.  He walked into the office one day, and Gigi attacked.  Of all of her victims, Jimmy is the only one that Gigi has made peace with.  Now if she and Jimmy meet up, it’s on friendly terms.

After the third biting incident, Dad reposted The Rules.  I got the message and started leaving Gigi at home.  I hate to have spoiled it for everyone, but the iron fist is back at Liberty.  Now we all must abstain from drinking, getting high, partying, packing heat, and enjoying our pets while at work.

The Race

By Rebekah | Posted in Uncategorized on Friday, July 19th, 2013 at 6:28 AM

Sometimes the car business is very slow. Summer is a particularly brutal time for us, because people are less inclined to look at cars when it’s 105 degrees outside. When it’s a slow day, we all look for things to do to occupy our time. One Summer, my dad, the owner of Liberty Autos, decided there should be a company race.

This was not the first Liberty Autos race. Several years ago, my dad decided to race one of our employees. She was in her early 20s and played soccer for a local team. For some reason, he decided he could beat her in a foot race. He lost. She no longer works here.

For this race, my dad selected who would run in the race, the distance to be run, the race time, and the prize. Our car lot is on the corner of a very busy street and a not so busy, dead-end street called Domino Lane. He set out the starting line on Domino Lane and determined the finish line to be about 100 feet towards the dead-end of Domino Lane. As the participants, he chose three young ladies (Olivia, Nathalie, and Elizabeth) who are all in their 20s and himself. At the time, my dad was 58. He eliminated the young men and frankly I don’t think he cared to have any of the women over the age of 30 participating.  The race time was set for Saturday at 11 AM.  The prize was $100 to the winner.

On Thursday, my dad did a practice run of the course on Domino Lane. He did not make a good showing.  Watching him trot down the street in his dress shoes and slacks did not make for an impressive display of speed. We were all a bit worried that maybe the race was not a good idea.

Saturday morning, Dad showed up bright and early, wearing shorts, a t-shirt, sneakers, and knee-high athletic socks. For two hours, he warmed up in the office, doing knee bends, touching his toes, etc. Olivia, Nathalie, and Elizabeth all showed up in their skinny jeans and high heels, not having believed my dad was serious about the race. He had them all call their families and have sneakers brought to them at work. The race was on whether they believed it or not.

Promptly at 11 AM, the racers lined up on Domino Lane. I stood at the starting line, and one of the other non-racers stood at the finish line. My job was to call, “on your marks, get set, go.” As soon as the word “go” was out of my mouth, my dad shot off the starting line and was instantly yards ahead of the girls. Needless to say, he took them all by surprise.  He held nothing back and ran like no 58 year old man has run before. With his arms pumping and his head tucked down, he left it all out there on Domino Lane. To the shock of the whole company, Dad won the race. He graciously gave the $100 to Olivia, who got 2nd place.

We had to admit that we were all impressed with Dad’s speed. It was the greatest athletic feat in Liberty Auto Sales’s history. I don’t think we’ll have another Liberty race, but you never know.